Central FC, joint leaders of the 2014-2015 Digicel Pro League competition and winners of the 2015 Rawle Fletcher Cup, will be have a new logo on its team’s kit following the brokerage of a new sponsorship with Bankers Insurance.
The team’s new kit bearing the Bankers logo was unveiled during yesterday’s launch of the partnership arrangement between the two entities at the VIP Lounge of the Hasely Crawford Stadium in Port of Spain.
Bankers’ chief executive officer Vance Gabriel said that his organisation saw Central FC, nicknamed the Sharks, as a club with a social conscience and thus was quite willing to engage in what was Bankers’ single largest investment in terms of advertising. “Corporate T&T have a duty to assist the youths of the nation and if we don’t, we would really be shooting ourselves in the foot.
Gabriel said that incidents of crime and the need for positive influences among the youths are key factors which would encourage companies such as Bankers to want to spend a significant amount of money to assist a sporting organisation.
“I don’t see Central as only a football club. I think they have demonstrated their willingness to be engaged in community efforts. I believe that in our partnering with Central FC it wouldn’t just be about football. He gave the assurance that Bankers will be with Central FC head and shoulders in every one of their endeavours and called on other corporate bodies to come on board.
Brent Sancho, Central FC’s managing director, said the sponsorship agreement is further proof that corporate T&T is gradually recognising the benefits of investing in local football. “In the words of Dr Martin Luther King, ‘I had a dream’. Kevin Harrison and I have a dream in helping the youths of the nation excel on the national and international stage. “Why join a gang and shoot guns when you can join Central FC and shoot goals,” Sancho said.
He said the players will come to realise that their freedom is intimately bound to the principle and vision of Central FC, adding that the club get all the players involved in community projects so that they can learn the act of giving back to the community.
“We are extremely aware of the impact our endeavours have had, but most important, we are also extremely cognizant of our active role in sculpting the minds of our future, lawyers, doctors, school teachers and of course, football stars in the various communities. This is a game we simply cannot lose.
“We are honoured that Bankers Insurance Group have chosen to partner with Central FC as they exemplify qualities that our club aspires to become; dynamic , innovative, a company that takes the fear and confusion out of their customers’ lives.
Sancho said that Bankers boast a reputation that Central FC is proud to now be a part of. “I want to assure Mr Gabriel and the rest of Bankers Insurance that our players would not only wear the Bankers Insurance Group logo with distinct honour but Central FC new slogan will change from “The Pride of Central” to “The Pride of Bankers”.
Sancho said his organisation intends to protect the image of Bankers Insurance, raise the awareness of the financial entity and demonstrate a commitment to its community.
“We look forward with great anticipation to the success of this dynamics synergy. We intend for the synergy to grow from strength to strength along with the successes of the youths of our nation. Sancho also thanked former main sponsor Super Industrial Services (SIS) for its tremendous support and for its willingness in agreeing to step back and allow the Bankers’ logo to be carried on the team’s uniform.
Central FC has made a tremendous impact on local football since its formation in August 2012 by capturing two First Citizens Cup (2013-2014) and last year’s Lucozade Sport Shield before adding the Rawle Fletcher Cup to its collection last week.
The club made strategic moves to continue its upward progression with the recent addition of several key players such as Willis Plaza and Rundell Winchester from Belgium, Elton John, Kevon Villaroel, Uriah Bentick and Jamaican international Upston Edwards to its roster.