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Author Topic: Russian & Nigerian companies have formed new oil firm called Nigaz  (Read 1475 times)

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Offline Andre

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these people forking retarded?

them nigerian gov't officials must be only thinking bout the money they tiefing from the country.

Nigaz name sparks racism debate

A marketing blunder in Nigeria has got online communities all of a twitter, after a joint oil and gas venture with Russia was named Nigaz.

Russia's Gazprom and Nigeria's state-operated NNPC formed the company - pronounced "nye-gaz" - last week.

Nigerians No Nigaz, a group formed on the social networking site Facebook, says the name could be pronounced in a way offensive to black people.

Users of Twitter have also expressed disbelief at the decision.

"Russian & Nigerian companies have formed new oil firm called... Nigaz. I'm not lying," says Osa Oyegun, under her Twitter name ChocolateMezzo.

The topic has prompted hundreds of tweets.

Henry Makiwa, known as makiwahenry, said: "Lol [laugh out loud] of the day: Russian/Nigerian oil conglomerate has had PR branding blunder after naming joint company 'Nigaz'."

'Bright moment'

Correspondents say despite the hoo-ha caused online, newspapers in Nigeria have not picked up on the story yet.

“ The fact is that whenever there is a blunder like this it delights people, it gives them something to talk about ”
Branding consultant Simon Anholt

Simon Anholt, a top branding consultant who developed the National Brands Index, says this may be because such faux pas are usually "harmless".

"The fact is that whenever there is a blunder like this it delights people, it gives them something to talk about and it gives them a bright moment in what might otherwise be a dull day," he told the BBC Network Africa programme.

He admitted that it could be seen as offensive, but said it was fairly uncommon for companies to change their names.

Such blunders are more common in government-run organisations, he said, "because they simply don't have the marketing experience to check these things out properly".

But he says the fuss is likely to die down.

"People will soon forget that the name sounds bad," he says.

Story from BBC NEWS:
http://news.bbc.co.uk/go/pr/fr/-/2/hi/africa/8130334.stm

Offline E-man

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Re: Russian & Nigerian companies have formed new oil firm called Nigaz
« Reply #1 on: July 02, 2009, 11:09:47 AM »
reading this sounds so like an Onion spoof, but it's a real story. Unbelievable.

Offline ribbit

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Re: Russian & Nigerian companies have formed new oil firm called Nigaz
« Reply #2 on: July 02, 2009, 11:40:00 AM »
nigeria and niger. why dey eh rename de country one time. 

Offline Dutty

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So apparently
« Reply #3 on: August 28, 2009, 08:04:00 AM »
Russian and Nigerian gas companies established a joint venture....and somebody didnt study the name might be a problem

http://www.businessspectator.com.au/bs.nsf/Article/UPDATE-2-Gazprom-and-Nigeria-agree-to-form-oil-joi-TBSCQ!OpenDocument&Src=mp&Click=


 Russia's Gazprom, Nigeria agree to form oil joint venture
    TOP News
By Oleg Shchedrov and Felix Onuah of Reuters
ABUJA - Russia's Gazprom and Nigeria's state-run oil company NNPC on Wednesday agreed to invest at least $US2.5 billion in a new joint venture to explore and develop Africa's biggest oil and gas sector.

    The new company Nigaz, a 50/50 joint venture between the two energy companies, aims to build refineries, pipelines and gas power stations throughout Nigeria.

    "We have a chance to become major energy partners," Russian President Dmitry Medvedev told reporters after meeting with Nigerian President Umaru Yar'Adua in the capital Abuja.

    "If we carry out all our plans, Russian investment in Nigeria can reach billions of dollars."

    Nigeria has the world's seventh-largest proven gas reserves. The Gazprom deal could strengthen Russia's position as a supplier of natural gas to North America and Europe.

    Some industry experts in Europe see Russia's keen interest in the West African country as an attempt to get a stranglehold on Europe's natural gas supplies.

    Despite Nigeria's vast gas reserves it has been unable to develop its gas industry anywhere near full potential because of a lack of funds and regulation.

    Domestic first

    Nigeria says foreign oil companies, like Gazprom, must first help build the OPEC member's gas infrastructure before it can begin to make plans to export the natural resource.

    "We will take part in building the first segment of gas pipeline from southwestern Nigeria northwards," said Boris Ivanov, head of Gazprom International AO. "If Trans Saharan pipeline is realised, it will be its first segment."

    The Trans Saharan project, with capital costs estimated at $US10 billion for the pipeline and $US3 billion for gathering centres, would send up to 30 billion cubic metres a year of gas to Europe via a 4,128 km pipeline from Nigeria via Niger and Algeria.

    The European Union, which relies on Russia for about 40 per cent of its gas and a third of its oil, has viewed the project as a way of diversifying its energy supplies.

    Ivanov said Nigaz also planned to bid for two of three biggest Nigerian gas exploration projects, which could amount to more than 2.3 trillion cubic metres.

    Funding concerns

    Analysts raised concerns about how NNPC will be able to fund its share of the $US2.5 billion joint venture, considering its poor track record with other foreign oil companies.

    US oil company Exxon Mobil, Royal Dutch Shell and French energy group Total have all had to provide billions of dollars in bridge financing to NNPC to plug funding gaps in their respective joint venture companies.

    "We have seen in the last few years on specific field developments, the Nigerian side has had difficulty in making its own contributions," said Manouchehr Takin, an analyst at the Centre for Global Energy Studies in London.

    "The question I have is: 'Is the NNPC financially strong enough to do a joint venture?'" he added.

    President Yar'Adua sent parliament an energy reform bill last August that restructures NNPC into a profit-driven company, which supporters believe will resolve the funding problems. It was unclear whether the legislation had enough political support to pass parliament.

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Offline weary1969

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Re: Russian & Nigerian companies have formed new oil firm called Nigaz
« Reply #4 on: August 28, 2009, 08:46:35 AM »
What is d problem dey go b d main sponsor of some rap concert. Niggers/Nigaz no problem
Today you're the dog, tomorrow you're the hydrant - so be good to others - it comes back!"

Offline cooltrini

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Re: Russian & Nigerian companies have formed new oil firm called Nigaz
« Reply #5 on: August 29, 2009, 08:15:35 AM »
Lord that really stupid it just shows the mentality of the people in Nigerian, so much of things they could have called it but come one na that one lol
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Offline Quags

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Re: Russian & Nigerian companies have formed new oil firm called Nigaz
« Reply #6 on: August 29, 2009, 10:59:50 AM »
 :rotfl:

Offline WestCoast

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Re: Russian & Nigerian companies have formed new oil firm called Nigaz
« Reply #7 on: August 29, 2009, 02:56:59 PM »
the company pronounced
Ni
Gaz
 ;D
Whatever you do, do it to the purpose; do it thoroughly, not superficially. Go to the bottom of things. Any thing half done, or half known, is in my mind, neither done nor known at all. Nay, worse, for it often misleads.
Lord Chesterfield
(1694 - 1773)

 

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