Next Level Consulting Limited is rebranding their third annual Invitational Tournament! As soon as we return to sporting activities and the Ministry of Health and the CMO gives permission, the nation’s largest private under 19 football tournament would be known as the NLCL Under-19 Community Cup according to its organizers.
“Having grown in short order from ten teams all based in Trinidad in 2019, to sixteen teams between Trinidad & Tobago, we consulted with a few leading public relations and marketing professionals, and overwhelmingly, they all concurred that a simple renaming and rebranding exercise was in order, to properly reflect the national status of the tournament.” Tournament Chairman, Mr. Brian Jordan expanded further, “As part of this exercise, we have hired event management and sponsorship guru - Mr. Matthew Dasent to assist the NLCL on this journey and we are confident in his team to professionally handle the various elements involved.”
Why a fete promoter? Many football enthusiasts may ask. However, Matthews’ employment at past manufacturing stalwarts such as Carib Brewery and the House of Angostura, along with staging iconic events like Reggae on the Bay and Tuesday on the Rocks all have given Mr. Dasent ample knowledge and experience which the tournament requires to take it to the next level. Mr. Dasent mentioned, “Being in the event promotion and management space for more than two decades, I totally get the vision and the passion from Mr. Jordan and his committee. For quite some time, sports, specifically football, have been ripe for expansion and adding a more entertainment driven strategy in this new normal give us the space to expand and explore.” He added, “This tournament typically kicks off in the Christmas season and would run through the hectic Carnival season. Once completed, I’m very sure there will be quite a few more corporate sponsors and fans who will also want to play their part in supporting our young talented national footballers and their communities, while taking advantage of the television and other media coverage the tournament offers.”
Tournament Public Relations Officer, Mrs. Germaine Jordan, reiterated, “This is another great example of a strategic partnership which will bring added value to national youth football, and we are working on quite a few more exciting partnerships. Keeping in mind our title sponsor is primarily in the safety and security business. As such, our organizing committee and all of our registered teams from both islands await receiving the requisite approvals from the Ministry of Health, Chief Medical Officer (CMO), Ministry of Sports, and the Normalization Committee of the Trinidad and Tobago Football Association (TTFA). This would be in strict accordance with our partners, as well as, our own safety first and foremost approach, which we all feel is most prudent at this time.”
As always, the NLCL tournament committee, which includes Ms. Sandra Pompey, Mr. Don Griffith, as well as, Mr. and Mrs. Jordan, would like to thank SOCO Restaurant (NYC), the National Lotteries Control Board, National Energy Corporation, Comfort Keepers Assisted Living Facility, and all other supporters for their generous and kind sponsorship and partial underwriting of tournament costs.
Teams interested in registering to participate:
Ms. Sandra Pompey, Team Co-ordinator
Companies or Individuals interested in sponsorship opportunities:
Mr. Brian K. Jordan, Chairman