Action involving the 11-club T&T Pro League football season, which is well into its sixth round of competition, will soon be available to local football fans and sports lovers alike on a national television network.
This was stated on Wednesday by T&T Pro League Chief Executive Officer Julia Baptiste, who noted that the League's dream of having matches broadcast live, has become a reality, courtesy its partnership with the Michael De Four-owned Talkabout Company Limited.
Speaking after what was described as a cordial meeting with the intended broadcast provider, both Baptiste, who has been associated with the Pro League since its inception 18 years ago, and De Four, the Talkabout Company's Managing Director, were positive in their views of what is expected to come on stream soon.
De Four said, “The T&T Pro League has embarked on a drive to become self-sufficient, understanding the economic situation that currently exists in the country,”
He added, "In doing so, the first initiative is to enhance the perception of the league, and one of the things we have stated, is that we want the league or teams, to play football our way. The second is to increase the social media presence,"
This was brought about by the T&T Pro League outsourcing its marketing services to Talkabout, which understands the league's economic situation and will seek to enhance its image and make it self sustainable.
The Talkabout boss said, “This venture should be happening as soon as possible, and while that is happening we will also be working towards the improvement of the social media platforms."
However, Baptiste was quick to note that after 18 years of the T&T Pro League trying to get its marketing drive on the way, now we can say, we have this company, which the league has outsourced and which has offered us a proposal that could make the pro league self-sustainable and financially viable.
“The Pro League has been on television before, but not in the way that we are going to be seeing very soon, in terms of the production and transmission in high definition. We are expecting a quality that has never been seen before, and with the discussions that Talkabout Company has been having with the local television station, we are pushing to have everything ready to be rolled out by this weekend."
“We know we are into the 2020 Carnival season, and we may have a few things happening in between, but what is very important to us is that the T&T Pro League football will be on television, and T&T could see now Pro League football on a local station."
“We at the Pro League would love to thank Talkabout Company Ltd for stepping up and being able to propose to us, something that I think we could not turn down."
"It is then we will be able to see what the T&T Pro League can bring to T&T, and we hope that the viewing public turn on their television sets," Michael De Four said.
SOURCE: T&T Guardian